This qualification provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment. It applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small business-to-business outlet, or a section or department within a larger business or franchise.
Individuals with this qualification are able to perform roles, such as:
manage a small to medium sized retail store group or franchise outlet
manage an independent retail store
manage a business-to-business outlet
departmental or section management in a retail or business-to-business enterprise
functional management roles, such as merchandise management
manage an inside or outside sales team in a business-to-business company.
Possible job titles
customer service manager
small business retail owner
10 units must be completed:
3 core units
7 elective units:
a minimum of 4 units must be selected from the elective unit list below
a maximum of 3 units may be selected from any relevant Training Package or accredited course first packaged at AQF level 3, 4 or 5.
The choice of elective units must be guided by the core function or role of the current or intended work environment, local industry requirements, and the characteristics of the AQF level of this qualification.
Units chosen from other Training Packages must not duplicate units selected from or available in SIR07 V3 Retail Services Training Package.
Plan, organise and facilitate learning in the workplace
This qualification is suitable for an Australian Apprenticeship pathway but is not appropriate for VET in Schools (VETiS) delivery.
Pathways from the qualification
After achieving SIR40212 Certificate IV in Retail Management, individuals may undertake:
SIR50112 Diploma of Retail Management
SIR80112 Vocational Graduate Certificate in Retail Leadership.
To undertake this qualification, individuals will have previous retail supervisory experience in roles such as:
supervising work teams and employee relations
store safety and security.
Examples of evidence of retail management experience may include:
job descriptions and references from current or past employers
an entry interview to determine retail management experience.
No licensing, legislative, regulatory or certification requirements apply to this qualification at the time of endorsement.
The following table contains a summary of the employability skills as identified by the retail industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the business-to-business industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.
Industry/enterprise requirements for this qualification include:
negotiate effectively with team members and other managers on business values, directions and day-to-day operational matters
read, analyse and communicate workplace information to team members and other managers
write reports and complete business documentation in the context of the job role
lead a retail or business-to-business team, mentoring and supporting team members in the context of a retail supervision or management role
participate in wider retail business supervisory/management teams, working independently to complete own tasks and also supporting other team members where appropriate
implement customer service strategies anticipating problems and acting to mitigate where possible
solve a range of operational retail or business-to-business operational business problems, individually or in the context of a wider team management structure
clarify issues and apply existing policies and infrastructure to source information and resources and develop practical and sustainable solutions
Initiative and enterprise
create an operational business team customer service and continuous improvement environment across all performance areas
provide positive feedback, encourage team to do things better and be personally receptive to team membersâ€™ ideas
translate ideas into action by positively accepting and initiating changes in procedures or arrangements at the business level
Planning and organising
establish and communicate clear goals and deliverables for self and team members in the context of organisational objectives and the current business situation
coordinate resources to ensure that work is carried out according to timelines and priorities
coordinate and implement changes arising from continuous improvement processes
understand how own job role fits into the context of the wider business values and directions
work in the retail or business-to-business culture by practising inclusive behaviour
manage personal presentation, hygiene and time
prioritise and complete delegated tasks
maintain own knowledge of the job role, review own performance and actively seek and act on advice and guidance
identify personal strengths and weaknesses in the context of the job role and recognise how to personally learn best
seek opportunities for formal education in the context of a current role or future retail job opportunities
accept opportunities to learn new ways of doing things and share knowledge and skills with other business managers and team members
adapt to new business-related technology skill requirements and select and use retail or other information and communications technology where relevant, to support business operations and planning in the context of key business performance objectives and personal job role